Running a food delivery business? Here are some important tips you must follow 26th Oct 2021
Technology is paving the way for convenience in all businesses, and even food delivery businesses are taking advantage of it. In today’s fast-paced life, people find online food services most helpful. They love it when their favourite dish is ordered and delivered through online food delivery apps.
According to studies, the food delivery business is rapidly growing in India at a 25 to 30% rate. This opens yet another stream for entrepreneurs to dive in to cater to the expectations of urban middle-class Indians. If you are thinking about running a food delivery business, here are a few essential tips you should consider.
1. Get a targeted audience:
Before setting your food delivery business, you need to spot your potential customers, their buying behaviour and eating habits to give you better insights about
• What do they like to order, which cuisine attracts them more?
• When do they place orders the most, lunchtime, evening snacks, or dinnertime?
• Where is the maximum order coming from? Is it their homes or the workplace?
2. Be discoverable online:
Since the large urban population places online food orders, having a mobile application makes your businesses discoverable and accessible to potential customers. But, to get an edge over your competitors, you need to carefully address the frustrations and expectations of customers in the food business. Have an impactful website or app and add it with high-quality images and a variety of food and restaurant menus. Keep the user-friendly interface right from searching for restaurants to selecting the dish and finally making the payment and getting the food delivered. Regularly update your app and website to fix the bugs and add security patches to provide uninterrupted services.
3. Delivery network:
Hire delivery staff that are experienced and reliable. Verify all the documents such as the valid driving licence or previous work experiences before appointing them. Remember that the delivery vehicles should also have valid registrations papers and 2 wheeler insurance. In haste to deliver the order, don't allow staff to break the laws. So, if you don't have an insurance policy, you can quickly buy 2 wheeler insurance online to save time and keep running your business uninterrupted.
4. Legal license and documentation:
To run any business, you need to have proper licenses and government approvals. Get all the government-authorized documents such as shop act license, health trade license, NOC from the municipality, GST registration, trademark registration, business permit, and E-commerce agreement.
5. Marketing and promotions:
You must have a perfect brand name and a tagline to ensure that it catches the eyes immediately. Then, design a brand guideline, specify all the important details like logo, colours, and highlight your business’ USPs that make you better than competitions.
Consider implementing launch ads marketing campaigns with some discount to draw traffic to your website. You can also flash exclusive festive offers or weekend bonanzas to attract more customers. Discuss these offers and terms with your partner food joints to collaborate and promote these offers on your official social media pages.
With every repeat order and a new customer, you taste the success of the business. Remember to impart adequate training to your delivery staff on hygiene, personal care, healthy customer interactions with other drivers and food joint owners as they represent your brand all the time. Also, consider their well-being, ensure they drive safely, and your vehicles are insured. In case you haven't thought yet on these lines, consider taking a 2 wheeler insurance online.
The food delivery business has made it easier for everyone to buy from the local restaurants without going out. The growth of the 'cashless economy' has also contributed significantly to the digital food ordering business. So, capitalize your food delivery business, bring small restaurant owners, deliverymen, and technology together and turn it into a big cloud kitchen to reach every home and win every heart!
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Disclaimer: The information provided above is for illustrative purposes only. To get more details, please refer to policy wordings and prospectus before purchasing a policy.